My views on IBM Enterprise Design Thinking Course
Disclaimer : Everything that is stated here is based in my experience of the course. This article narrates my view on the IBM Practitioner badge course.
The Practitioner Course will give you a baseline of Enterprise Design Thinking skills: collaboration, synthesis, design research, prototyping, and storytelling.
The work IBM did on helping me to understand better our customer requirements and giving me their vital and constructive feedback has been a game-changing on my approach to implement the IBM Design Thinking.
The company’s version of design thinking centers around something it calls “the loop”. It drives us to understand the present and envision the future in a continuous cycle of observing, reflecting, and making.But I believe The loop becomes a loop when you realize that the iterative process is never actually done; perhaps the loop’s most important requirement is reflecting on what’s been created and constantly improving it.
I believe that IBM Design Thinking is heavily structured and prescriptive about activities — this is often good for medium to large organizations that are new to design thinking.But it would be overwhelming for smaller organizations. I thoroughly enjoyed the way the course was structured.It made me questuon ‘Why?’ to user-centric problems and eventually come up with the solution after a few iterative why’s.Two innovations that stood out to me the most were:
1.The Loop
2.Hill Statements
Conclusion
IBM provides fascinating insight into how a massively successful corporation plans to stay relevant amidst the rapidly changing worlds of computing and business. In many ways, IBM’s newfound focus on design is an admission that a good user experience isn’t always as simple as designing a new user interface — it can take a total overhaul of corporate culture to get it right.
